Ucentric

## Paradise Serpong CRM Application **Paradise Serpong CRM (Customer Relationship Management)** is a web and mobile-based customer management platform developed to support the sales and customer relationship processes of Paradise Serpong. The application is designed to help marketing teams manage prospective customers, monitor sales activities, maintain customer engagement, and measure customer satisfaction through an integrated system. The CRM centralizes customer data, allowing sales and marketing teams to track leads, manage follow-ups, record customer interactions, and monitor the progress of sales opportunities from initial contact to successful conversion. In addition, the platform includes a customer satisfaction survey module that enables the company to collect feedback, analyze customer experiences, and identify areas for service improvement. By digitizing customer management and feedback collection processes, Paradise Serpong CRM helps improve operational efficiency, strengthen customer relationships, increase sales performance, and support data-driven decision-making. ### Key Features * Customer and prospect database management * Lead tracking and sales pipeline monitoring * Marketing activity and follow-up management * Customer interaction history and notes * Customer segmentation and profiling * Sales performance dashboard and reporting * Customer satisfaction survey management * Survey result analytics and insights * Automated notifications and reminders * User role and access management * Real-time reporting and performance monitoring ### Project Objective The primary objective of this CRM solution is to enhance sales effectiveness, improve customer engagement, and provide valuable insights into customer satisfaction, enabling Paradise Serpong to deliver better services and build long-term customer loyalty.